19 - Amour toujours...
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Françoise Hache-Bissette
The Chick lit : the Romance of the 21st century ?
Le Temps des médias n°19, Automne 2012, p. 101-115.
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Chick lit, written by women for women about women, first appeared in the press in the mid-90s, before being published in book form. Their authors claim they tread in the footsteps of Jane Austen ; their detractors denounce a formulaic type of writing and see this genre as an offshoot of sentimental Mills and Boon romances. The marketing of chick lit is part of a multimedia strategy with film and TV adaptations. The genre - often called « postfeminist» - has been criticized by feminists for its superficiality and the stereotypes it conveys. Yet readers identify with these glamorous « singleton » anti-heroines who search for the love of their life. Chick lit in its various guises is a form of satirical entertainment, drawing inspiration from recent changes in society and in amorous relationships.