06 - L’argent des médias
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Patrick Eveno
Television - between politics and the market
Le Temps des médias n°6, printemps 2006, p.101-117French television was long held to be a tool of government propaganda ; following the deregulation that gained space in the 1980s, new channels appeared, TFI was privatised and the emergence of new thematic channels and cable and satellite TV transformed the audiovisual landscape. Television moved from being the tool of politicians to that a market, governed by audience ratings, advertising and business. Programmes are determined by market considerations, and channel operators are geared to profits. In less than twenty years, the masters of French TV are no longer politicians but businessmen.
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