09 - La fabrique des sports
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Patrick Mignon
Les deux performances. Ce que les médias ont fait des sportifs
Le Temps des médias n°9, automne 2007, p.149-163For many years, media coverage has contributed to the fame of sportspersons outside sporting circles. But a second wave of saturation media coverage, that started in the United States in the sixties, has dramatically changed the sports industry itself; the increased wages and fame of some athletes, transforming their status and position in society, is one result. This means that sports competitors have to perform in two ways: their sporting performance, stricto sensu, which gives access to one form of fame ; their personal performance in front of the media is a tool in managing the capital thus accrued.
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