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21 - Oyez jeunesse !

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Adrienne Boutang

“I know what’s going on : young people are going on!”: targeting strategies in teen movies, from the 1950s until today

Le Temps des médias n°21, Hiver 2013/2014, p. 82-103.

DrapeauFrancais

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The goal of this paper is to establish a link between the emergence and evolution of “teen movies” in the United States, and the construction, by cultural industries, and more specifically film producers, of a specific type of address, targeting a new audience - a tone deprived of any moralistic or didactic dimension. It is through the emergence of this specific mode of address – more than through a study of contents or a generic form – that this paper will try and examine the construction and mechanisms of a complex cinematographic genre, that evolved from the fantasies of the “moral panic” of the beginning of the 20th century to addressing its young audience on equal terms in contemporary movies.

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