29 - Féminismes
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Laurie Laplanche
Feminist media criticisms of women’s daytime television show Femme d’aujourd’hui (Société Radio-Canada, 1965-1982)
Le Temps des médias n° 29, Automne 2017, p. 79-92.
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From 1965 to 1982, Femme d’aujourd’hui, an hour-long daily TV magazine, was aired in the afternoon on the French-language network of the Société Radio-Canada, the Canadian public television. Femme d’aujourd’hui has explicitly sought to highlight the multiplicity of life experiences and speeches of women as well as feminist ideas. In a context where women’s medias were heavily criticized, particularly for their shallowness, this approach has been welcomed by viewers, but also by a large number of columnists in newspapers and representatives of various feminist groups. They requested that Femme d’aujourd’hui be broadcast in the evening to reach a wider public. This article analyzes the arguments that have been advanced for Femme d’aujourd’hui to be scheduled in prime time evening hours instead of the afternoon. The aim is to reflect on the limits and possibilities arising from the gendered media production in the years 1960-1970 in Quebec.