Home page > Le Temps des Médias > 29 - Féminismes > Women’s image and the dissolving of public problems. The struggle against sexism in the paper media and advertising in France since 1983

29 - Féminismes

Send this article by mail title= Send Printable version of this article Print Augmenter taille police Diminuer taille police

Simon Massei

Women’s image and the dissolving of public problems. The struggle against sexism in the paper media and advertising in France since 1983

Le Temps des médias n° 29, Automne 2017, p. 109-124.

DrapeauFrancais

>> Acheter cet article sur CAIRN

Since the 1980’s, the struggle against sexism in the paper media and advertising constitutes in France a motive for public intervention. Starting from the dropping of the antisexist bill promoted by French Minister for Women’s rights Yvette Roudy in the spring of 1983, this article then identifies three significant developments in the antisexist policy : the self-disciplinarization of advertisers, the rephrasing of the gender bias in neutralizing terms, and the use of an individualizing approach.

To quote this article : http://www.histoiredesmedias.com/Women-s-image-and-the-dissolving.html

Sommaire du numéro