34 - Travailleurs, travailleuses !
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Gustavo Gomez-Mejia
Poetics of engagement in platforms. Mobilization figures and content styles
Le Temps des médias n° 34, Printemps 2020, p. 164-183.
This paper develops a poetic approach of engaged contents which contribute to the life and spreading of social mobilizations across platforms. Beyond the ambivalent meaning of “engagement” in a digital context, its main scope is the study of ideological and political expressions.Through a semiotic analysis of French and Latin American materials collected via Twitter and Facebook since 2018, the author focuses on content styles in order to highlight several creative features of mobilizations in social networks.
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