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36 - Masculinités médiatiques

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Max Raulin, Michaël Attali

Male representation in sport television during the 1950’s

Le Temps des médias n° 36, Printemps 2021.


Historically male, sport is a fertile ground for gender stereotype construction. Through the values it promotes as much as the emotions it creates, sport soon became essential on television. Focusing on the genesis of this media coverage lead us to understand the rootedness and circulation of a male archetype. As such, the 1950’s became a productive period where a dominant model was built by imposing practices, behaviours, faces and emotions. The analysis of several sport broadcasts will help us to identify masculinity patterns while an hegemonic model will be drawn. This is crucial to understand relationships maintained between male and female.

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