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Jean-Philippe Mazaud
Les consommateurs de livres : les marchés de la librairie Hachette
This article deals with the consumers of books by focusing on the concept of the “public†held by France’s leading publishing French group. Hachette’s “public†gradually emerged from the data compiled from the firm’s retail network. Hachette’s strategies for the educational market in the 19th century, and for providing “something for everyone†or for the “popular paperback†market in the 20th, sometimes anticipated, sometimes responded to the attitudes of the book-buying public; the book market expanded in response to the on-going relationship between supply and demand.
To quote this article : http://www.histoiredesmedias.com/Les-consommateurs-de-livres-les,201.html