07 - Campagnes politiques, tribunes médiatiques
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Pierre Lacassagne
Le pouvoir politique et médiatique à Toulouse de la Libération au face à face Dépêche-Baudis
Le Temps des médias n°7, hiver 2006-07, p.87-101Toulouse, 1971:a bolt from the blue… In 1971, the Town Council, run by left wing parties for over a century, made way for a majority headed by Pierre Baudis. The latter, followed by his son Dominique, were then to run the town for thirty years. The "Baudynasty" myth gradually took shape. Dominique Baudis, a professional journalist and media figure deployed innovative communication skills in his successful election campaign in 1983. He proved more adept than his father in using his media skills in the context of Toulouse and its hinterland, where the Baylet family, owners of La Depêche du Midi, run a regional daily that dominated the market for local and regional news. A bitter rivalry opposed Dominique Baudis and Evelyne Jean-Baylet, and her son Jean-Michel ; their conflict often itself became headline news, shaped the course of local politics and the on-going tensions sometimes led to headline-grabbing stories such as the sordid Alègre affair.
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