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Véronique Odul

Le Point et ses lecteurs : une affaire de fidélité

Le Temps des médias n°3, automne 2004, p. 74-82.

Le Point is a news magazine founded in 1972; its editorial posture and responsibilities were explicitly stated; these were influenced by marketing studies. The newsmagazine was aimed at a managerial and executive readership. Ever since its launch, Le Point has insisted on the ties and common responsibilities which link readers to the newsmagazine. DrapeauFrancais

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