03 - Public, cher inconnu !
Véronique Odul
Le Point et ses lecteurs : une affaire de fidélité
Le Temps des médias n°3, automne 2004, p. 74-82.Le Point is a news magazine founded in 1972; its editorial posture and responsibilities were explicitly stated; these were influenced by marketing studies. The newsmagazine was aimed at a managerial and executive readership. Ever since its launch, Le Point has insisted on the ties and common responsibilities which link readers to the newsmagazine.
To quote this article : http://www.histoiredesmedias.com/Le-Point-et-ses-lecteurs-une,199.html