03 - Public, cher inconnu !
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Cécile Méadel
L’audimat ou la conquête du monopole
Le Temps des médias n°3, automne 2004, p. 151-159.Audience measurement is a complex organisational process. This process implies coordination between various kind of actors. For a long time, the “Audimat†(media response meter) was ignored in France. Following its controversial beginnings, it became, in the early eighties the dominant audience monitoring tool. The controversy related to its birth: it was launched by a ministerial department, the “Centre d’études des Opinions†; it was only after its privatisation, that it played a major role as a leading market instrument of the media landscape.
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