02 - Publicité, quelle histoire ?
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Agnès Chauveau et Isabelle Veyrat-Masson
History in advertising spots: a shotgun marriage
Le Temps des médias n°2, printemps 2004, p.127-136The association of advertising and history seems most unlikely. However, some advertisements deliberately refer to historical events. Why and how does advertising use history? Far-removed from the academic study of history, advertising uses history as a stock of values, stories and common knowledge, subverted for its own ends via irony and humour.
To quote this article : http://www.histoiredesmedias.com/History-in-advertising-spots-a.html