21 - Oyez jeunesse !
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Géraldine Poels
From Televisius to Gulli : the Invention of Children on Television (1949-2005)
Le Temps des médias n°21, Hiver 2013/2014, p. 104-120.
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Television has played a decisive role in defining the cultural experiences of childhood and teenage : This paper shows how it has contributed to (re)invent children and childhood in France throughout the second half of the 20th century. It emphasizes the weight of the legacies of the founding years and looks back to the origin of some trends that still today mark the reflections on the younger audience : the difficulty of defining it - and thus to propose « targeted programs », and the weight of normative discourse. Early on, children’s programs fed generational, consumption-oriented, cultures. However, divisions remain within the child audience, inviting not to overstate the uniformity of children’s experiences and media consumption.