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ADAMS Ty, SMITH Stephen A.

Communication Shock. The Rhetoric of New Technology

Cambridge Scholars Publishing, 2015, 210 p., £48.

In the spirit of Alvin Toffler’s acclaimed works peering into the future of the technological society, Communication Shock is a concise history of communication technologies and an exploration of the possible social and human impacts of nanotechnology on the ecology of human communication. As we become increasingly more networked with communication technologies, we must come to understand and confront the social impact of these changes. More importantly, we must wisely choose in embracing or rejecting these technologies and exploring how we might do both by striking an appropriate balance.

Grounded in communication theory and praxis, Communication Shock brings some objectivity to the discussion of technology, maps its development, and encourages a rational conversation about its potential problems and promise. It challenges readers to reach their own conclusions – about the future, imagined and unimaginable, about the fundamental values in conflict, and how one might choose to embrace or contest them to maintain individual autonomy in the face of increasingly ubiquitous marketing and technological change.

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