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02 - Publicité, quelle histoire ?

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Laurent Martin

"Badvertising"

Le Temps des médias n°2, printemps 2004, p.151-162

Advertising is nowadays highly regulated in France. Professionals must respect rules about advertising content so as to avoid abuses via false, misleading or subliminal ads. During the past century, three players acted in this regard: the State and the courts, the professionals themselves via self-regulation, and consumer associations. But the criteria at issue were often the subject of heated debate: where does the protection of consumer rights end and where does the imposition of conservative social values begin? DrapeauFrancais

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