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PRIELER Michael, KOHLBACHER Florian

Advertising in the Aging Society Understanding. Representations, Practitioners, and Consumers in Japan

Basingstoke UK, Palgrave Macmillan, 2016, 155 p., $110.

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and consumers in Japan.

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