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02 - Publicité, quelle histoire ?

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Marc Martin

Ad posters and billboards,a French "exception", 1860-1980

Le Temps des médias n°2, printemps 2004, p.59-74.

Advertising posters and billboards play a bigger role in France than in other developed countries. How, in the late 19 century, did this come about? How did billboards continue to play a major role between the inter-War years and the third quarter of the 20 century? This paper examines how forces such as in-house business culture help renew distinctive traits of French advertising. DrapeauFrancais

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